Founders Ultra Let's talk

Founders Ultra

Idea to exit in 100km

Hi, I'm Tijs

and I'm doing something crazy

I'm building a startup

The whole thing, live: idea, build, marketing, sales — all the way to an exit.

Tijs, red sunglasses
while running an ultra

100 km through San Francisco, in one go. Livestreamed from start to finish.

Yes, at the same time

and this is how I do it

MacBook

In the bag. The computer — agents doing the work.

XR glasses

My screen, floating in front of me.

Joy-Con

My mouse, while running.

I’ve done this before

42 KM was the demo

then the tools showed me what was possible. so the goal got bigger.

Tijs running the Amsterdam Marathon
Demo: 42.195 KM
May 2025 — the starting point
Never built an app. Never ran a marathon.

so obviously I did both. at the same time.

30 kilometers in
KM 30

the app I was building
started cheering me on.

built Hypes mid-race — a voice that keeps you moving.
the product was about motivation. building it was the motivation.

The footage — it went a bit viral
shipped before the finish line
The demo — results
0.000
KM shipped
0
App built mid-race
7
Experience
0
National TV
The point
The tools can do so much more.

so the goal got bigger: 100 km. idea to exit.

1 / 6

he’s giving the keynote right now. click the screen for the next slide.

The world tour

Where do I run to?

it doesn't stop in San Francisco

drag me

Where do you see me running?

seriously — invite me. I'll bring the whole circus.

Invite me to your city

this isn't about running.

it's about everyone sitting on an idea, waiting until they're ready.

this is an attempt to inspire those to act. to take that step.

your dreams are worth it, and the world deserves it.

if i can, you can.

this message can only do so much alone.

it needs your help.

multiple stories become a movement. can't wait to hear yours.